Creative Cognition

Creative cognition, applied to product and service, is the plasma of innovation.

It’s fundamental to both nascent and maturing enterprises.

All of the ions: Ideation, incubation and adaptation are at the root of cognitive awareness.

This form of curiosity and recognition is housed in the hippocampus compartment of our brain.

Yet, I sense that truly differentiated solutions are channeled.

My belief is that nothing is invented; everything is recalled to the surface by individuals with extraordinary cognitive abilities.

Electricity, the atom, relativity, my mother’s red sauce and, yes, innovative commerce:

Hatching the idea, nurturing brand equity, accreting market share and instilling loyalty.

All arrive at the confluence of essential ingredients and connected cognition.

Norman Kay CEO

Ibc-darkhorse.com